Odisha’s tourism’s digital initiative a big story

Feb 16, 2020

Bhubaneswar: The digital initiative has given a tremendous impetus to the Odisha tourism brand this
success story has been captured as a Prime Tourism and e-Gov Use case by software giant Adobe Systems.

The digital drive has generated 1100+ online leads, nearly half a million monthly website visitors, features 130+ registered travel agents, 232 hotels and their 115 crowdsourced packages and trails and 70+ active members from the bloggers’ community.

These statistics are a definite indicator of the enhanced interest in exploring Odisha by potential tourists, sector intermediaries and content generators from across India and the globe, says Mr. Vishal K. Dev, IAS, Commissioner-cum-Secretary, State Dept. of Tourism .

“Leveraging digital technologies is consistently helping us unlock our true potential in an all-inclusive manner”, Odisha Chief Minister Naveen Patnaik had said during the launch of Odisha Tourism’s revamped website last year. In executing this vision, the Department of Tourism leveraged Adobe’s technology to boost its brand awareness, and thereby greater tourist inflow.

Mr Dev said, “The digital initiative has come a long way from its nascent version of just being an idea backed by will, to a tangible asset positively impacting tourism. We plan to leverage the website to bring onboard affiliate travel agents from different geographies to increase the influx of tourists across the globe.”

The technology implementation partner for Odisha Tourism is CSM Technologies, a pioneering Govtech firm with an active presence in Indian & African markets. In addition to preparing a UX blueprint based on user personas, CSM has leveraged its expertise in the Adobe Experience Management stack to deliver a state-of-the-art website for Odisha Tourism.