New Delhi: The Misinformation Combat Alliance (MCA) on Thursday said that its Deepfakes Analysis Unit (DAU), in collaboration with Meta, will launch a WhatsApp tipline on March 25 to help detect and respond to AI-generated synthetic media in India.
Any member of the public can forward audio notes and videos to +91 9999025044 on WhatsApp to get assessments on whether a piece of media is AI-generated or contains elements of it. The tipline will offer support in English, Hindi, Tamil, and Telugu.
“At the DAU, we will specifically address audio and video that could have the potential to mislead people on matters of public importance, and could even cause real-world harm,” Pamposh Raina, Head of the DAU, said in a statement.
The launch of the WhatsApp tipline is part of Meta’s efforts to collaborate with industry stakeholders in the fact-checking ecosystem to build instruments that help curb the spread of AI-generated misinformation.
At launch, the DAU’s partners include member fact-checking organisations as well as industry partners and digital labs that will help assess and verify the content.
The MCA is a cross-industry alliance bringing together companies, organisations, institutions, industry associations and entities to collectively fight misinformation and its impact.
Currently, MCA has 16 members, including fact-checking organisations, media outlets, and civic tech organisations.
IANS
DoT warns people against scammers posing as MS Dhoni
New Delhi: Amid the ongoing cricket fever in the country, scamsters have been posing as Mahendra Singh Dhoni to con people on social media, the Department of Telecom (DoT) said...
Elon Musk’s AI company xAI to raise $6 billion: Report
New Delhi: Taking on Sam Altman-run OpenAI, Elon Musk-run xAI is reportedly raising at least $6 billion at a valuation of about $18 billion. The 10-month-old company by the tech...
Microsoft posts $21.9 billion in net income, bets big on AI
New Delhi: Microsoft has posted a revenue of $61.9 billion in its third quarter (Q3) — up 17 per cent — with $21.9 billion in net income which increased 20...
3.24 billion people use Meta apps, Threads reaches 150 million monthly active users
New Delhi: Meta now has 3.24 billion family daily active people (DAP) on average across its family of apps, an increase of 7 per cent year-over-year. Instagram Threads has reached...
South Korea launches nanosatellite for satellite constellation project
Seoul: A South Korean nanosatellite was launched into orbit as part of the nation's project to create a satellite constellation by 2027, officials said on Wednesday. According to the Ministry...
New machine learning models to boost diagnosis of women’s heart disease
New Delhi: As cardiovascular disease in women remain underdiagnosed compared to men, new machine learning models that use sex-specific criteria may help overcome this as well as boost treatment outcomes,...
Apple showcases iPhone 15’s durability in an auto rickshaw in India
New Delhi: Apple has released a new campaign in India that puts iPhone 15 through a durability test -- tossing, turning, and tumbling around at the back of an auto...
This WhatsApp feature will let you respond quickly to status updates in future
New Delhi: Meta-owned WhatsApp is reportedly testing a new feature that will allow users to react quickly to status updates on Android. According to WABetaInfo, the "quick reaction feature for...
How suppliers are helping iPhone maker achieve green energy goals
New Delhi: As big companies invests billions of dollars into building a sustainable future, innovations in clean energy, materials and recycling are helping iPhone maker Apple meet its environmental goals....
20 energy firms create alliance for EV charging via UPI-like system in India
Bengaluru: At least 20 energy companies have joined hands to create an alliance for an open energy network called the Unified Energy Interface (UEI), which is a unified payments interface...
Dell launches AI-powered commercial PC portfolio in India
New Delhi: Dell Technologies on Friday launched the new portfolio of commercial artificial intelligence (AI)-powered laptops and mobile workstations in India. This includes the Latitude portfolio and the Precision portfolio....
Meta introduces most capable Llama 3 AI model
New Delhi: Meta on Thursday introduced Llama 3, its next generation of open source large language model (LLM) in the AI era. The company launched first two models of the...
