RIL’s R|Elan, Lakme come out with green wear on World Environment Day

June 5, 2019

Mumbai: On the World Environment Day’, Reliance Industries Ltd.’s (RIL) R|Elan ‘Fashion for Earth’ in partnership with Lakmé Fashion Week (LFW), India’s premier fashion platform, has come out with #EarthTee2 whicch are made using R|Elan GreenGold – the greenest fabric with the lowest carbon footprint in the world.

Like its predecessor, the limited-edition #EarthTee2 manufactured by recycling 50,000 PET bottles collected at the recently concluded LFW – Summer Resort ’19 edition. The aim of unveiling #EarthTee2 is to create awareness among people to switch to fashion that not only enhances aesthetics but also helps conserve the environment and our planet.

The #EarthTee2 has been designed by Yavi, the winner of the Highest Voted Design at the R|Elan™ Elle Graduate 2019 contest. Various designers participated in the contest, where people voted for Yavi’s design and that has been used in #EearthTee2.

Whilst elaborating on the designing aspects, Yavi said “The collection derives inspiration from Mother Earth addressing the devastating impact of climate change, extinction of various species and an imbalance in nature. It urges consumers to act in their own capacity towards taking steps in saving the planet. The design of the #EarthTee2 collection showcases concentric cycles, signifying the economic and environmental benefits of recycling and repurposing materials. The colours used have been taken from nature which have a soothing impact on the senses.”

India News Stream