Saudi city Jazan gets a fashion  makeover with R & B Roundabout

JAZAN: A growing value and lifestyle fashion brand R & B has transformed one of Jazan’s most prominent roundabouts near Kadi Mall with a striking new installation. “At the center of the high-traffic roundabout stands a life-size representation of R & B’s signature blue shopping bag, an iconic symbol of the brand, turning a familiar landmark into a distinctive visual statement ,”said a press statement released by the company, here today.

The R & B has had substantial presence in the MENA and India region. The installation at the roundabout in Jazan reflects R & B’s growing connection with the city and its commitment to engaging customers beyond the retail space. The move comes as R & B marks over two years of sustained retail presence in the city, with stores operating at both Kadi Mall and Al Rashid Mall.

The two locations have together served as destination for family shoppers across the Jazan region, establishing a loyal customer base. This initiative is part of R & B’s broader branding strategy across Saudi Arabia and India. With 62 stores currently operating across the Kingdom of Saudi, the brand continues to strengthen its position as a leading fashion and lifestyle retailer with more stores opening soon across the Kingdom.

Looking ahead, R & B aims to reach 100 stores in Saudi Arabia including Jazan by the end of 2026, reinforcing its commitment to growing its presence and visibility nationwide. Jazan, where R & B has installed a life-size symbol, is a city and the capital of Jazan Province, which lies in the southwest corner of Saudi Arabia. Jazan is situated on the coast of the Red Sea and serves a large agricultural and business heartland that has a growing population.

On the other hand, R & B has emerged as the fastest growing value and lifestyle fashion brand in the Middle East and India. R & B was launched in Oman at Muscat Grand Mall in Oct 2012 and has a strong presence with over 185 plus stores across nine countries. R & B designs & develops own label fashion Apparel & Non-Apparel for Men, Women & Children. R & B offers quality clothing at affordable prices across the MENA and India
region.

R & B’s team of in-house designers ensures that they are always ahead of the latest trends, creating great new looks for every season. It currently features in Oman, the UAE, Qatar, Bahrain, Kuwait, Saudi Arabia, Jordan, Libya, and India. “Our global experience allows us to deliver a brand and product ideally suited for diverse markets with varying customer requirements”, said the statement.

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