Samsung captures India premium smartphone market in H1 2020

Aug 28, 2020
New Delhi:  Riding on the success of its Galaxy A71 and A51 devices, Samsung grabbed the top position in the premium smartphone market (Rs 25,000-Rs 50,000) in India for the first six months this year, a new report said on Friday.

While the South Korean giant captured 37 per cent market share in H1 2020, Apple continued its impressive run in the premium segment, growing by 14 per cent (year-on-year) with 26 per cent market share in the country, according to the ‘CMR India Mobile Handset Review Report’.

OnePlus was a distant third with 15 per cent market share in the premium segment in H1 2020.

“Owing to the pandemic, H1 2020 was a tough period for the overall smartphone industry in general, with multiple challenges. However, the premium smartphone segment was one of the least affected segments. In fact, the segment grew owing to strong consumer demand and good supply-side dynamics,” said Anand Priya Singh, Analyst, Industry Intelligence Group (IIG), CMR.

Overall, the smartphone shipments in the premium segment grew 18 per cent (YoY) in the country in H1 2020. This segment accounted for 5 per cent of the total smartphone shipments in the January-June period.

Samsung’s domination of the overall premium smartphone segment was made possible through good supply side dynamics, attractive discounts and smart channel strategies.

Samsung Galaxy A71 was the star in this segment, contributing to 19 per cent in this segment.

For Apple, the iPhone 11 continued to garner good market response in the initial part of the year.

“On the other hand, the all-new iPhone SE 2020 is on track to repeat the exceptional performance of iPhone 11. It captured 8 per cent market share of the total premium smartphones shipped during Q2,” the report mentioned.

According to the report, India’s premium smartphone segment is potentially slated to grow 20 per cent (YoY) in H2 2020, with many new device offerings anticipated from various players in the festive season.

“Samsung and Apple will be in a dead heat in H2 2020, and potentially slated to garner 28-29 per cent market share each,” the report said.

Beyond the incumbents, the new premium segment aspirants, including the likes of Xiaomi and OPPO will seek to shake the turf.

“In H1 2020, consumer demand in the premium smartphone segment continued to remain high, and, in fact, fuelled the market growth. This bodes well for H2 2020, and, especially, in the run-up to the all-important festive season,” said Amit Sharma, Analyst, IIG, CMR.

Beyond the incumbents, aspirational premium brands will seek to make inroads into the premium segment, he added.IANS

Leading cryptocurrency Bitcoin surges past $1,21,000 milestone for first time

New Delhi: Leading cryptocurrency Bitcoin surged past the $1,21,000 milestone for the first time on Monday. According to data from CoinMarketCap, the cryptocurrency went up 2.75 per cent at $1,21,097.94...

TCS, Bharti Airtel see big value erosion this week

  Mumbai: Tata Consultancy Services (TCS) and Bharti Airtel witnessed a sharp fall in their market value this week, dragging down overall investor sentiment. The benchmark Sensex dropped by 932.42...

Commerce & Industry Ministry clocks hectic week to push exports, big projects

New Delhi: The Ministry of Commerce and Industry has concluded a hectic week with Union Minister Piyush Goyal travelling across the country from Srinagar in the north to Bengaluru in...

Google hires Indian-origin Varun Mohan to double down on AI coding

New Delhi: Tech giant Google has roped in Indian-origin Varun Mohan, co-founder and CEO of coding AI startup Windsurf, in a major move in the ongoing AI talent race. In...

Tesla’s first India experience centre to open in Mumbai on July 15

New Delhi: As Elon Musk-owned affordable satellite internet service Starlink gets prepared to finally launch its services in India, his other venture, electric car company Tesla, is also stepping closer...

UPI impact: India now makes faster payments than any other country, says IMF

New Delhi: Thanks to the massive adoption of unified payments interface (UPI) based digital transactions, India now makes faster payments than any other country in the world, an International Monetary...

India and OPEC have a unique and symbiotic relationship: Hardeep Puri

Vienna: Union Minister of Petroleum and Natural Gas, Hardeep Singh Puri, has emphasised India’s strong partnership with OPEC, discussing ways to ensure that oil markets remain balanced to ensure smooth...

India ranks among world’s top 10 tech markets in 2025, leads on talent availability

Bengaluru: India ranks among world’s top 10 tech markets in 2025, particularly standing out in terms of talent availability, with its top six cities making the top 10 list for...

Gold ETFs attract inflows of Rs 2,080 crore, highest in last 5 months

Mumbai: Gold exchange-traded funds (ETFs) recorded an inflow of Rs 2,080.85 crore in June 2025, the highest inflows in five months amid bullion prices in the domestic market traded near...

Trump doubles down on 10 per cent tariff for BRICS; threatens 200 per cent tariff on pharma

New York: US President Donald Trump doubled down on his threat to charge BRICS members an additional 10 per cent tariff and alleged that the group was “set up to...

Nearly 91 pc of retail investors incur net loss in equity derivatives in FY25: SEBI

Mumbai: The Securities and Exchange Board of India (SEBI) on Monday said that analysis of profit and loss of individual traders in Equity Derivatives Segment (EDS) suggests that at aggregate...

Shares of Indian textile firms rally as Trump slaps 35 pc tariff on Bangladesh

New Delhi: The Indian textile companies saw their shares surging in the morning trade on Tuesday after the US President Donald Trump slapped 35 per cent tariff on Bangladesh. Shares...

Read Previous

Once again Bihar on a cusp, for worse

Read Next

Preaching gospel of America First, Trump accepts renomination

WP2Social Auto Publish Powered By : XYZScripts.com