Hindu sentiments ‘hurt’ again, Aamir Khan on the target

Aamir Khan has been dragged into controversy once again. This time for an advertisement of a private bank wherein the Bollywood superstar has allegedly ‘hurt’ Hindu sentiments by his “act and words”. He is being criticized and trolled by the Hindutva brigade across social media platforms.

As of now, top among the critics is ‘Kashmir Files’ director Vivek Agnihotri and Madhya Pradesh home Minister Narottam Mishra.

On Wednesday Mishra claimed that Khan should stay away from advertisements and acts which hurt religious sentiments.

The ad, featuring Kiara Advani and Aamir Khan as newlyweds, shows the actors travelling back from their wedding and discussing that both of them did not cry during ‘vidaai’. As they discuss why they didn’t cry at the bride’s ‘vidaai’, Khan tells Kiara, “Why should traditions that have continued for centuries continue to do so? That’s why we question every banking tradition. So that you get the best service.” The ad further shows the couple reaching the bride’s house and the groom taking the first step into the house, as against the traditional practice for brides.

The Madhya Pradesh minister suggested that Khan should keep Indian traditions and customs in mind. Mishra was quoted by NDTV as saying: “I have seen actor Aamir Khan’s advertisement for a private bank after receiving a complaint. I request him to do such advertisements by keeping the Indian traditions and customs in mind.” He added that he did not consider it appropriate. “Such things about Indian tradition, customs and deities keep coming, especially about Aamir Khan. The sentiments of a particular religion are hurt by such acts. I believe he is not allowed to hurt anyone’s sentiments,” said Mishra, who is also the state government’s spokesperson.

Vivek Agnihotri shared the ad on Twitter and commented, “I just fail to understand since when banks have become responsible for changing social & religious traditions? I think @aubankindia should do activism by changing the corrupt banking system. Aisi bakwas karte hain fir kehte hain Hindus are trolling. Idiots.”

I just fail to understand since when Banks have become responsible for changing social & religious traditions? I think @aubankindia should do activism by changing corrupt banking system.
Aisi bakwaas karte hain fir kehte hain Hindus are trolling. Idiots.pic.twitter.com/cJsNFgchiY

— Vivek Ranjan Agnihotri (@vivekagnihotri) October 10, 2022

Amir has often remained in the line of fire for his outspokenness in the past. He is said to be the “favorite target” of the Hindutva brigade. Of late, however, he stopped airing his views in public. However, the tactic did not work as he suffered a jerk when his last movie, Lal Singh Chaddha, faced a boycott call from the troll army and several Bollywood actors as well. A concerted campaign was launched to boycott the movie starring Khan with Kareena Kapoor Khan.

-INDIA NEWS STREAM