June 10, 2020
New Delhi: The two leading tradeshow organisers Messe Frankfurt and Premium Group are joining forces to launch Frankfurt Fashion Week next summer.
Indian business and industry and artisans and craftsmen will have an excellent opportunity to shocase the country’s potential during the event.
“Messe Frankfurt’s Texpertise strength combined with the vision of Frankfurt Fashion Week will create an exciting ecosystem for a cross-integrated tradeshow and fashion event format. The coming times will see fashion and sustainability take new meaning and the content of FFW focused around digitisation and sustainability will be reflective of that – a space where transformation will take shape and an opportunity that India’s textile, fashion and design community can simultaneously leverage.” said Mr Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd.
Together Messe Frankfurt and Premium Group aim to create a brand-new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main.
“This will transform the financial centre of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis. Organising a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year for our hometown and the region,” emphasised Peter Feldmann, the Senior Mayor of the City of Frankfurt am Main,
Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile tradeshows worldwide. And it will result in new synergies along the entire supply chain”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
“Frankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim. Unveiling the unexpected. Frankfurt is a fresh, new location for this. We’re looking forward to it,” says Anita Tillmann, Managing Partner of the Premium Group.
—India News Stream
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