India holds first-ever mango promotion events in Iceland to boost exports

New Delhi: India has stepped up efforts to expand exports of its premium mangoes by organising its first-ever mango promotion events in Iceland, showcasing leading varieties and highlighting opportunities to strengthen agricultural trade between the two countries, the government said on Friday.

The events — organised by the Embassy of India in Reykjavik in collaboration with the Agricultural and Processed Food Products Export Development Authority (APEDA) — were held in Reykjavik and Akureyri, North Iceland, the Ministry of Commerce & Industry said.

On the occasion, Indian Ambassador to Iceland R. Ravindra highlighted the unique qualities of India’s globally renowned mango varieties and underscored the significant potential for increasing exports to the Icelandic market.

Meanwhile, Director of Trade Agreements at Iceland’s Ministry for Foreign Affairs, Sveinn K. Einarsson, said the India-European Free Trade Association (EFTA) Trade and Economic Partnership Agreement (TEPA) could create new opportunities for greater imports of Indian mangoes into Iceland.

Ólafur Stephensen, Secretary General of the Icelandic Federation of Trade has noted that the growing interest among Icelandic businesses in India and expressed optimism about expanding imports of Indian agricultural products, particularly mangoes.

Second Secretary at the Indian Embassy, Anisha Tomar, highlighted India’s position as the world’s largest producer of mangoes and outlined the government’s initiatives to promote exports through quality assurance, improved market access and international outreach.

The government further stated that the events brought together importers, representatives of the diplomatic community, Icelandic businesses and officials from the country’s Ministry for Foreign Affairs.

Guests sampled four premium Indian mango varieties — Dasheri, Chausa, Langra and Kesar — which received an enthusiastic response for their flavour, aroma and quality.

The events also served as a platform to strengthen commercial linkages and promote Indian agricultural exports, it added.

Moreover, Iceland imported mangoes worth around $3.3 million in 2025, with Thailand accounting for nearly $1 million of the shipments.

IANS