Mary Kom, Sunil Chhetri bat for a sports-friendly India, urge nation to adopt sports as a lifestyle

New Delhi, March 27 (IANS) India’s global sporting icons, six-time world champion boxer MC Mary Kom and captain of national football team Sunil Chhetri urged the nation to embrace sports and engage themselves in regular physical activity after a recent report revealed that kids and adults in the country lack the motivation to participate in sports and physical activities.

The report formulated by PUMA India and analytics firm Nielsen Sports reveals that the lack of inspiration to pursue sport and fitness as a lifestyle was attributed to a lack of time by the respondents. Both kids and adults listed this as the primary barrier to participating in sports and physical activities, followed by other challenges such as lack of facilities and high cost.

The report also indicated that kids in India surprisingly spend only 86 minutes on physical activities in a week on average which is less than the adults of the country who average 101 minutes on a weekly basis.

Voicing her thoughts on the findings of the report and PUMA’s ‘Let There Be Sport’ campaign Mary Kom said: “Sport and fitness activities are important for your wellbeing, no matter how old you are. In fact, it boosts brain power as you age. Given the hectic lives we lead, I feel sports must be a part of our daily regime. I persuade and encourage every Indian to work out or play at least one sport a day to keep fit. I will work closely with PUMA on this new campaign and will do everything in my capacity to support the cause of sport.”

The report discovered that adults with high sports participation are likely to exhibit more positive emotions than adults in general by 21% and a direct correlation was found between low sports participants and poor emotional well-being.

Emphasising the need to value sports as much as academics, football superstar Chhetri also expressed his thoughts on the state of play of India’s participation in sports and physical activities.

“The day we treat mathematics, science, geography, and sport equally in terms of importance, we will begin seeing a change. How can you improve athletically with one PT period in a week? Sports needs to be treated like a solid subject. It builds character, it is a serious career option and if nothing, it leaves you in a much better place on every front. Play a sport. Not to win but to compete, or get fitter. Just, simply play. It will teach you lessons that no textbook ever will,” said Chhetri.

The PUMA-Nielsen sports survey was conducted across 16 cities, with 4280 respondents aged from 18-65 years old (including parents of kids aged between 6-18).

The report also sheds light on the demographics of the participation of kids in sports or physical activities on a weekly basis with those in the East part of India (125 minutes) being notably more involved than those in the South (80 minutes), North (72 minutes) and West (68 minutes).

The new campaign by PUMA, headlined Let There Be Sport, questions the conventional mindset that sports is a digression from academics. It states that, in reality, there is a direct positive correlation between the adoption of sport and fitness and improved academic performance and emotional well-being. Sports equip one with skills such as discipline, teamwork, and navigating success and failure.

“PUMA’s new platform, Let There Be Sport, will be our priority this year. It will promote and encourage sport and fitness as a life skill. We will heavily invest in creating awareness towards sports adoption at a mass level, build more moments of inspiration, continue to support grassroots athletes, and work closely with key stakeholders across sectors to integrate sports and fitness into the main curriculum. In five years, we are confident that a sports-focussed survey will yield better insights in India,” said Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia.

PUMA has been actively contributing to the rise of sports culture in the country and this report will go a long way in helping them fulfil their goal of creating a sports-friendly and fit India.

ICC Rankings: Mohammad Nabi topples Shakib Al Hasan as No. 1 T20I all-rounder

Dubai, June 12 (IANS) Afghanistan’s unbeaten start to the ICC Men's T20 World Cup has reshaped the ICC Men's T20I All-Rounder Rankings, with veteran star Mohammad Nabi leading the charge...

Shardul Thakur undergoes successful foot surgery in London

New Delhi: India's bowling all-rounder Shardul Thakur has undergone a successful foot surgery in London. The surgery, which took place in London, was necessitated by a foot injury he sustained...

Nadal, Alcaraz to team up in doubles for Spain at Paris Olympics

Madrid: The Spaniards Carlos Alcaraz and Rafael Nadal are set to join forces as doubles partners at the upcoming Olympic Games in Paris, to be held on the storied clay...

Gayle to lead West Indies Champions in World Championship of Legends

New Delhi: Celebrated Jamaican cricketer Chris Gayle will lead the West Indies Champions at the upcoming edition of World Championship of Legends, starting from July 3 in Birmingham UK. The...

‘Not many players in world as lethal as Ronaldo’, opines Sunil Chhetri

New Delhi: The 2024 Euros are just around the corner and just like it has been for the past two decades, the spotlight will fall on Cristiano Ronaldo who has...

IOA, WFI extend support for Paris-bound wrestlers

New Delhi: Indian Olympic Association (IOA) and the Wrestling Federation of India (WFI) have bolstered their support to Paris Olympics-bound wrestlers. The IOA and WFI have strung together a comprehensive...

MCA president Amol Kale passes away in New York after watching India-Pakistan match

Mumbai: Mumbai Cricket Association (MCA) president Amol Kale has died following a heart attack in New York, United States where he had gone along with some other MCA officials to...

Real Madrid confirm, they ‘will compete as planned’ in FIFA Club World Cup after Ancelotti remarks

Madrid: Hours after manager Carlo Ancelotti's comment about skipping the FIFA Club World Cup, Champions League winner Real Madrid have confirmed their participation in the tournament to be held next...

T20 World Cup: Powell credits Hosein’s ‘wicket to wicket’ bowling for thumping win over Uganda

Georgetown: West Indies captain Rovman Powell has credited spinner Akeal Hosein for bagging 5-11 against Uganda in the T20 World Cup clash and guiding the side to thumping 134-run win...

Sania Mirza embarks on ‘sacred journey of Hajj’ to seek ‘spiritual renewal’

New Delhi: Indian tennis icon Sania Mirza all set to embark on a "sacred journey" of Hajj to seek "redemption and spiritual renewal", the former world No. 1 in doubles...

T20 World Cup: ‘When you play Pakistan, it is always challenging,’ says Rohit Sharma

New Delhi: India and Pakistan are set to add another chapter to their fierce on-field rivalry when the two neighboring nations take on each other in the T20 World Cup...

T20 World Cup: Pakistan have no time to waste, their game against India has just got bigger, says Gayle

New York: Legendary West Indies big-hitting batter Chris Gayle said Pakistan have got no time to waste following their shocking defeat to Men’s T20 World Cup co-hosts USA and feels...

Read Previous

TMC joins Oppn protest over Rahul’s disqualification; Uddhav Thackeray signals ‘cracks’ over Savarkar issue

Read Next

IPL 2023: Steve Smith leaves fans in confusion with ‘joining exceptional and passionate team in India’

Leave a Reply

Your email address will not be published.

WP2Social Auto Publish Powered By :