Percassi makes its way to India through Reliance Brands


July 13, 2019

Milan/Mumba: WOMO, the men’s cosmetics brand owned by Percassi, and Genesis Luxury, a Reliance Brands have signed an exclusive long term agreement for the entry of WOMO in India.

The exclusive distribution and master franchise agreement with Genesis Luxury foresees the
opening of a flagship store in Mumbai by the first half of 2020, where the WOMO product lines and
the cutting and shaving services of Bullfrog, the barbershop founded by Romano Brida and acquired by Percassi in 2014, will be offered.

This partnership will also look at other multichannel opportunities in India in the near future.

The entry of WOMO into the Indian market is part of a global expansion strategy, which also includes a consolidation of the brand’s presence in Italy, through the opening of new flagship stores, a press release from the .Reliance Brands Limited (RBL) said.

RBL is part of the Reliance Industries Limited (RIL), a US$125 billion market-cap conglomerate. RIL is India’s #1 company by profit in Fortune Global 500 rankings. RBL began operations in 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across fashion and lifestyle space.

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