SPN launches ‘ Koi Kasar Nahi’ campaign for Asian Games

By India News Steam Desk

Aug 17, 2018

New Delhi:’Koi Kasar Nahi'(Leane no stone unturned). That is the message for Indian Athletes with which Sony Pictures Networks India (SPN) on Fiday announced their marketing and digital initiatives for the 18th edition of the Asian Games, the pan-Asian multi-sport event.

The 2018 Asian Games will be held in the Indonesian cities of Jakarta and Palembang from 18th August to 2nd September 2018. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high, and that is why SPN has named its campaign ‘Koi Kasar Nahi’.

This campaign uses the collective voice of sports fans across the country to boost the morale of Indian athletes and motivate them to perform at their maximum at Asia’s biggest multi-sport event, SPN said.

As a part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes.

In order to show thei support and add to the fan flame, all fans have to do is use the hashtag#KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support Indian athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

2018 Asian Games will be telecast with Hindi commentary on SONY TEN 3 channels and with English commentary on SONY TEN 2 and SONY ESPN channels from 18th August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta.

Musk had sex with two of his employees, asked another woman to have his babies: Report

San Francisco: Tesla and SpaceX CEO Elon Musk has been accused of having sexual relationships with two of his employees, including an intern, and approaching another worker to have his...

Germany bans local Salafist Muslim group with large internet reach

Berlin: Authorities in Germany have moved to ban a Muslim association based in the central city of Braunschweig, accusing the group of spreading extremist views. Police also launched several raids...

Trinamool’s Abhishek Banerjee announces ‘short hiatus’ from political activities

Kolkata: Trinamool Congress’ General Secretary Abhishek Banerjee, on Wednesday afternoon, announced his decision to take a “short hiatus” from political and organisational activities. He has cited medical grounds as the...

India most-represented nation in Times Higher Education Impact Ranking 2024

New Delhi: India is the world’s number one best-represented nation in the Times Higher Education Impact Rankings 2024, said Phil Baty, the British magazine's Chief Global Affairs Officer, on Wednesday....

Why are autoimmune diseases more prevalent in women?

New Delhi: Age, genetic and hormonal factors may explain why women are disproportionately affected by autoimmune diseases than men, said experts on Wednesday. Autoimmune disease occurs when the immune system...

Iran, Saudi Arabia reaffirm commitment to promoting ties, cooperation

Tehran: Iran's caretaker Foreign Minister Ali Bagheri Kani and Saudi Arabian Foreign Minister Faisal bin Farhan Al Saud have reaffirmed their countries' commitment to improving bilateral relations and cooperation. In...

Russia, Belarus start 2nd stage of tactical nuclear weapons drills

Moscow: Russian and Belarusian armed forces have begun the second phase of tactical nuclear weapon exercises, the Russian Defence Ministry said. "The exercises are aimed at maintaining the readiness of...

Law is same for Darshan and everyone else, K’taka Home Minister in fan’s murder case

Bengaluru: Commenting on the murder of a fan, allegedly by Kannada superstar Darshan and his associates, Karnataka Home Minister, Dr G Parameshwara, stated on Wednesday that the law was the...

Kerala: RJD unhappy with LDF over seat sharing after JD-S supports NDA

Thiruvananthapuram: Rashtriya Janata Dal (RJD) Kerala unit has expressed its discontent with the CPI-M-led Left Democratic Front (LDF) over the seat-sharing after the JD-S aligned itself with the BJP-led National...

AAP slams NDA govt over induction of Manjhi in Cabinet, cites his insulting remarks on Lord Ram

New Delhi: The Aam Aadmi Party (AAP) on Tuesday trained its guns at the NDA government over the induction of Jitan Ram Manjhi in the Union Cabinet despite the latter’s...

SC refuses to stay NEET UG counselling

New Delhi: The Supreme Court on Tuesday refused to pass any interim direction to stay the admission counselling process to medical programmes pursuant to the NEET UG 2024 examination. However,...

Mumbaikars give ‘thumbs up’ to city Coastal Road Phase II on first day

Mumbai: Excited Mumbaikars gave a broad smile and a big ‘thumbs up’ as the second phase of the Mumbai Coastal Road (MCR) was thrown open for motorists – a day...

Read Previous

Vajpayee cremated with full military honours

Read Next

Imran Khan elected Pakistan’s 22nd Prime Minister

Leave a Reply

Your email address will not be published.

WP2Social Auto Publish Powered By : XYZScripts.com