SPN launches ‘ Koi Kasar Nahi’ campaign for Asian Games

By India News Steam Desk

Aug 17, 2018

New Delhi:’Koi Kasar Nahi'(Leane no stone unturned). That is the message for Indian Athletes with which Sony Pictures Networks India (SPN) on Fiday announced their marketing and digital initiatives for the 18th edition of the Asian Games, the pan-Asian multi-sport event.

The 2018 Asian Games will be held in the Indonesian cities of Jakarta and Palembang from 18th August to 2nd September 2018. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high, and that is why SPN has named its campaign ‘Koi Kasar Nahi’.

This campaign uses the collective voice of sports fans across the country to boost the morale of Indian athletes and motivate them to perform at their maximum at Asia’s biggest multi-sport event, SPN said.

As a part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes.

In order to show thei support and add to the fan flame, all fans have to do is use the hashtag#KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support Indian athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

2018 Asian Games will be telecast with Hindi commentary on SONY TEN 3 channels and with English commentary on SONY TEN 2 and SONY ESPN channels from 18th August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta.