GenAI needs to gain cultural fluency like humans: Amazon CTO

Las Vegas: In the coming years, culture will play a crucial role in how generative Ai is designed, deployed and consumed, Amazon CTO Dr Werner Vogels has said.

Large language models (LLMs) trained on culturally diverse data will gain a more nuanced understanding of human experience and complex societal challenges in 2024.

“This cultural fluency promises to make generative AI more accessible to users worldwide,” Vogels said during the AWS ‘re: Invent’ conference here.

For LLM-based systems to reach a world-wide audience, they need to achieve the type of cultural fluency that comes instinctively to humans.

In a paper published earlier this year, researchers from Georgia Institute of Technology demonstrated that even when an LLM was provided with a prompt in Arabic that explicitly mentioned Islamic prayer, responses were generated that recommended grabbing an alcoholic beverage with friends, which isn’t culturally appropriate.

According to Vogels, a lot of this has to do with the training data that’s available.

“Common Crawl, which has been used to train many LLMs, is roughly 46 per cent English, and an even greater percentage of the content available — regardless of language — is culturally Western (skewing significantly towards the United States),” he noted.

In the past few months, non-Western LLMs have started to emerge: Jais, trained on Arabic and English data, Yi-34B, a bilingual Chinese/English model, and Japanese-large-lm, trained on an extensive Japanese web corpus.

“These are signs that culturally accurate non-Western models will open up generative AI to hundreds of millions of people with impacts ranging far and wide, from education to medical care,” the Amazon CTO emphasised.

Just as humans learn from discussion, debate, and the exchange of ideas, LLMs need similar opportunities to expand their perspectives and understand culture.

According to him, two areas of research will play a pivotal role in this cultural exchange.

One is reinforcement learning from AI feedback (RLAIF), in which a model incorporates feedback from another model.

In this scenario, different models can interact with each other and update their own understandings of different cultural concepts based on these interactions.

“Second is collaboration through multi-agent debate, in which multiple instances of a model generate responses, debate the validity of each response and the reasoning behind it, and finally come to an agreed upon answer through this debate process. Both areas of research reduce the human cost it takes to train and fine-tune models,” Vogels noted.

As LLMs interact and learn from each other, they will gain more nuanced understandings of complex societal challenges informed by diverse cultural lenses, he added.

IANS

India elections: Google partners with news publishers, fact-checkers to curb deepfakes

New Delhi: Ahead of the Lok Sabha elections, Google on Friday announced to support ‘Shakti, India Election Fact-Checking Collective’, which is a consortium of news publishers and fact-checkers in the...

B’luru cafe blast: Use of IED suspected, locals spotted movement of ‘suspicious’ persons

Bengaluru: The initial probe into the blast at a cafe in Bengaluru that left at least five persons injured on Friday suggests the use of low-intensity Improvised Explosive Device (IED)....

Musk sues OpenAI, its CEO Sam Altman over agreement breach around AI

San Francisco: Tesla and SpaceX CEO Elon Musk has sued OpenAI and its CEO Sam Altman, alleging they breached their original contractual agreements around AI. The lawsuit, filed in a...

Election clashes in JNU: Varsity admin warns of strict action

New Delhi: Jawaharlal Nehru University (JNU) administration on Friday warned to take strict action against those students responsible for clashes between two groups after some students were injured in a...

Spokesman Kunal Ghosh turns rebel, drops Trinamool identity from social media profile

Kolkata: Sparking speculation about a possible rebellion, party spokesman Kunal Ghosh on Friday dropped his Trinamool Congress identity from his social media profile and also accused a section of the...

‘Late night meeting, then back to work early morning’: PM Modi’s schedule draws wide praise from netizens

New Delhi: Prime Minister Narendra Modi, the tallest leader of Bharatiya Janata Party (BJP), commands immense mass appeal and public connect despite being in power for ten years. The reason...

Cabinet clears Rs 24,400 crore fertiliser subsidy to farmers for kharif season

New Delhi: The Union Cabinet on Thursday approved a Rs 24,420 crore proposal for fixing the Nutrient-Based Subsidy (NBS) rates on phosphatic and potassic (P&K) fertilisers and inclusion of 3...

Rahul Gandhi, all sitting MPs in Kerala on PCC list to high command

Thiruvananthapuram: The screening committee of the Kerala unit of the Congress on Thursday cleared the names of all 15 sitting MPs, including Rahul Gandhi and state party President K Sudhakaran,...

‘That country has no locus standi to comment on our internal matters’: India on Pakistan raising Kashmir issue at UN council

New Delhi: Responding to Pakistan's allegations about Jammu and Kashmir at the UN Human Rights Council, India, exercising its right to reply, said that Islamabad has no locus standi to...

Russia to develop countermeasures against Sweden’s NATO membership

Moscow: Russia will closely monitor Sweden's actions following the country's accession to the NATO and develop its response accordingly, Russian Foreign Ministry Spokesperson Maria Zakharova said. "We will closely monitor...

Men can be victims of sexual assault too, observes Kerala HC

Kochi: The Kerala High Court on Wednesday observed that men too can be victims of sexual assault, not just women. "Sexual assault is not confined to girls, it happens to...

China agrees to rollover Pakistan’s $2 bn debt on existing terms

Islamabad: China has agreed to rollover a $2 billion debt on existing terms after initially seeking a hike in price, as Pakistan’s policy to maintain foreign exchange reserves through deposits...

Read Previous

India achieved emission intensity-related target 11 years ago: PM Modi at COP28

Read Next

Minors kidnap for computer, kill child after giving him rasgullas, cold drink

Leave a Reply

Your email address will not be published.

WP2Social Auto Publish Powered By : XYZScripts.com