Airtel to crack down spam calls with India’s first AI-powered network tool

New Delhi: In a pioneering move to curb the country’s spam menace, Bharti Airtel on Wednesday launched India’s first network-based, AI-powered spam detection solution.

The free-of-cost solution — a first by a telecom service provider in the country — will alert customers in real time to all suspected spam calls and SMSes.

It will get auto-activated for all Airtel customers without them having to raise a service request or download an app.

“Spam has become a menace for customers. Today marks a milestone as we launch the country’s first AI-powered spam-free network that will shield our customers from the continuous onslaught of intrusive and unwanted communications,” said Gopal Vittal, Managing Director and Chief Executive Officer, Bharti Airtel.

Vittal said that the company spent the last 12 months solving the spam and built the tool with “dual-layer protection” — one at the network layer and the second at the IT systems layer.

“Every call and SMS passes through this dual-layered AI shield. In 2 milliseconds our solution processes 1.5 billion messages and 2.5 billion calls every day. This is equivalent to processing 1 trillion records on a real-time basis using the power of AI,” Vittal said.

So far the tool successfully identified “100 million potential spam calls and 3 million spam SMSes originating every day”, Vittal noted.

Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected SPAM”.

It analyses the caller or sender’s usage patterns, call/SMS frequency, and call duration amongst several others, on a real-time basis.

By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately.

In addition, the tool also alerts customers to malicious links received via SMS. For this, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned in real-time by a state-of-the-art AI algorithm to caution users from accidentally clicking on suspicious links.

The tool can also detect anomalies such as frequent IMEI changes — a typical indicator of fraudulent behaviour, Airtel said.

IANS

Indian scientists produce green hydrogen by splitting water molecules

New Delhi: A team of Indian scientists from the Centre for Nano and Soft Matter Sciences (CeNS), Bengaluru, an autonomous institute of the Department of Science and Technology (DST), have...

India at forefront of the global digital economy in 11 years: Arundhati Bhattacharya

New Delhi: Arundhati Bhattacharya, President and CEO at Salesforce-South Asia, on Tuesday said that the digital ecosystem in India has grown rapidly in the last 11 years under the Prime...

LG Display files patent suit in US against China’s Tianma Microelectronics

Seoul: LG Display, a global leader in display panel manufacturing, has filed a patent infringement lawsuit in the United States against Chinese firm Tianma Microelectronics to protect its intellectual property,...

New AI tool analyses DNA for faster, affordable cancer monitoring

New Delhi: A team of researchers from Singapore has developed a new artificial intelligence (AI)-based method that makes tracking cancer easier and faster-using blood tests. The method called "Fragle", developed...

India successfully tests indigenous UAV ‘Rudrastra’ in Jaisalmer

Jaipur: India has taken a significant leap in defence technology with the successful test of Rudrastra, an indigenous hybrid vertical takeoff and landing (VTOL) unmanned aerial vehicle (UAV), developed by...

South Korean firms invest record $61.1 billion in R&D in 2024

Seoul: South Korean companies spent a record amount of 83.6 trillion won ($61.1 billion) on research and development (R&D) projects last year as part of efforts to enhance their competitiveness...

DRDO transfers 9 technologies to industrial firms for production of defence vehicles

New Delhi: In line with the government’s vision to establish a robust defence industrial ecosystem with the participation of both public and private sectors, the Vehicles Research & Development Establishment...

Samsung to adopt AI coding assistant to boost developer productivity

Seoul: Samsung Electronics said on Sunday it will adopt an artificial intelligence (AI) coding assistant service called Cline next month to enhance productivity among its software development employees. In a...

Nano urea revolutionised agriculture sector slashing chemical fertiliser use: Mansukh Mandaviya

New Delhi: Nano urea, based on nanotechnology, has revolutionised the agriculture sector, and has slashed the use of chemical fertilisers that are harmful to soil and health, Union Minister of...

Australian scientists introduce real-time genome sequencing to combat deadly superbug

Sydney :Australian researchers have achieved a major advance in tackling Staphylococcus aureus, commonly known as golden staph, a superbug that causes more than a million deaths worldwide each year. The...

AIIMS Delhi, IIT Delhi to establish Center of Excellence for AI in healthcare

New Delhi: The All-India Institute of Medical Sciences (AIIMS) on Wednesday announced signing a partnership agreement with the Indian Institute of Technology (IIT) Delhi to establish a Center of Excellence...

Microsoft lays off more employees after huge job cut in AI era

New Delhi: Tech giant Microsoft has cut hundreds of more jobs just weeks after reducing nearly 3 per cent of its global workforce in the AI era. As per a...

Read Previous

Trump says his reelection would see ‘mass exodus’ of manufacturing to US from South Korea, other countries

Read Next

Organised gold loans to reach Rs 15 lakh crore in India by March 2027: Report

WP2Social Auto Publish Powered By : XYZScripts.com